![]() This double bedroom is part of the Seminole Hard Rock Hotel and Casino's $720 million expansion project in Tampa. Here’s a guide to what’s new at the Hard Rock. RELATED: Seminole Tribe continues to evolve with Tampa casino expansion “Maybe the history here has been, ‘Okay, Tampa’s a great market, we don’t have to do much, we do just enough.’ Now we want to do a little bit more for everyone.” We want to re-establish the Hard Rock brand as the Hard Rock brand, right? So we’re going to re-establish ourselves as entertainment. “But if you weren’t a gambler, there wasn’t a big reason to come. “Tampa has always been a great property, a great moneymaker for the Tribe,” Bonner said. And for casual visitors, perhaps a little intimidating.īut those are the customers Bonner will be counting on to help the Seminole Tribe and Hard Rock recoup their investment in Tampa. ![]() It is, as the kids might say, pretty extra. It features several new restaurants, a sprawling spa, a pool deck the size of a football field, a concert venue targeting A-list performers, and what might be the single most expensive piece of memorabilia in the Hard Rock’s entire collection: A 24-karat gold leaf piano owned by Elvis Presley. The 562 rooms in the Hard Rock’s new hotel tower more than triple its overnight capacity.
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